Marketing Plan For MBNA Platinum Credit Card Assignment

Marketing Plan For MBNA Platinum Credit Card - Assignment Example credit card market. MBNA kept issuing the credit cards with its own brand identity till late in 2006, but gradually, all these cards will be replaced with credit cards from Bank of America in 2007. Therefore while preparing a marketing plan for MBNA Platinum cards we need to consider this aspect as well. MBNA Corporation also offers deposits; insurance products; and consumer loans. The US, UK, Canada, Ireland, Spain, Mexico and China are the main operating areas for the company, employing about 26,300 people. MBNA credit cards are offered on the MasterCard, Visa and American Express networks. It offers a variety of customized credit cards endorsed for affinity programs and for programs under its own brand name. The cards include standard, gold, Platinum Plus and Quantum. While devising a marketing plan for MBNA Platinum Plus cards for the year 2007, we need to think about two broad strategies; A marketing plan for MBNA forms an integral part of its broader business plan implying in words and numbers how, where and to whom MBNA proposes to sell its Platinum Plus cards, outlining the company's approach in attracting potential customers to its cards and convincing them to buy. In general the components of a marketing plan may include: 1. 1. Terms of Reference: MBNA requires a feel of the market, particularly after its merger with Bank of America, renewed emphasis of ITES services from Europe, USA etc. towards countries like China and India, other cost cutting exercises to take on the competition more effectively.. 2. Executive Summary: Year 2007 may well prove to be a very happening year for MBNA on account of; Its merger with Bank of America, and the process of completion of the merger formalities. The Platinum Plus Card will invite stiff competition from the likes of HSBC in UK UK market being very divergent will also present unique experience to the company. While the strengths of both MBNA and Bank of America give the new organisation more strengths, their weaknesses too will make matters difficult for it. MBNA needs to approach the prospective customer in order to enroll the new customer and continuously nurture the customer base in order to retain their loyalty. 3. Marketing Mission and Vision: Stating the founding philosophy called the mission statement and company objectives provides the target/s to be achieved by the company and forms the guiding principles while doing the business. For example MBNA UK has a strategic plan that can be summarised in nine words, "Success is getting the right Customers ... and keeping them." A mission statement needs to take care of Key market, Key Contribution and Distinction of the company in selling this particular proposition. 4. External Marketing Audit/ Competitor Analysis: Such an analysis in the marketing plan helps in explaining in detail the external challenges and opportunities a business may face in the coming year. Such an analysis will help in identifying the competitive strength of MBNA while taking cues from competitors' strengths. Some of the top competitors of MBNA are Capital One Financial Corporation, Citigroup Inc., HSBC Holdings plc, JP Morgan Chase & Co, KeyCorp, Morgan Stanley, Wells Fargo & Company, Comerica Bank, Discover Financial Services, Inc. etc. HSBC for

Islam †Annotated Essay Essay Example for Free

Islam – Annotated Essay Essay The article explains the way Islam views life after death. It clearly describes the various tenets that this religion follows when it comes to life on earth and life after death. Islam believes that life on earth has no purpose except to prepare oneself for life after death. The life after death typically consists of three phases: Death, the intermediate and the phase of resurrection. Death is considered to be the first gateway to reach the Garden or Fire. Importance of the custom of singing various verses at the time of death and till the body is buried and the custom of proper ablutions before burial is given due space. The second phase is the most controversial phase for which lot of explanations exist. This is the period when the soul is separated from the body but is not yet resurrected. What the soul does in this in-between phase has many theories, most common being, the souls embarks on a journey similar to the journey made by Prophet Muhammad where He was taken through the seven layers of heaven and made to look down at the tortures of hell. Another commonly accepted theory is the visit of angels Munkar and Nakil, who question the souls about the Quranic verses and their faith. The third phase, that is, the day of Resurrection is believed to be quite spectacular with the destruction of the whole world and the souls entering either the garden or the fire according to their virtues. It is also believed that after resurrection and the destruction of the whole mankind, a new age will begin and justice and righteousness will return to the earth again with a new leader. The idea of punishments or rewards after death, like the author mentioned, do seem having lot of physical attributes. All that has been mentioned seems a bit too dramatic like the tree in hell, Zaqqam which has demons as flowers! It seems, to capture a proper picture of the horror of hell, physical attributes like fire, demons, swords, etc. have been used. This would probably make humans understand better the tortures that they are to undergo if they do not live a life of righteousness. The editor’s note also briefs about the various contributions Islam as a religion has made to the world like ban on liquor, gambling and other vices. It also mentions the equality that Muslim women are credited with in the religion. However, in this present world, they seem to be the most bounded ones. The images of burqa-clad women with no freedom tell quite a different story. The religion, which has beautiful and just tenets to its credit like equal property rights to women, no race and color discrimination, seems to be misunderstood and misinterpreted by the religious heads and the followers for short term benefits. Because of such acts, Islam today is demonized and its contributions to the society are being passed unnoticed. Finally, the article was a comprehensive note of the beliefs in Islam regarding death and after and gave a very brief yet informative idea about the various customs and views on important aspects like fate of non-believers and reincarnation. It did make me a lot wiser about this religion!

Company Profile of Lactalis

Company Profile of Lactalis I HISTORY         Ã‚   Lactalis is a family-owned company based in Laval, Mayenne, in France. Andrà © Besnier started his cheese maker activity in 1933. It started with the name of Socià ©tà © Besnier when Andrà © Besnier collected 35 liters of milk and made 17 camemberts out of it. Since then, the company changed its name to Lactalis in 1999 and became the world leader of dairy products. Chronology Some key Dates 1933  Andrà © Besnier establishes a cheese making business 1968  Besnier creates the Prà ©sident brand 1977  Michel Besnier launches products abroad and creates the service Besnier Export 1980  The group becomes the 1st European dairy company 1986  Besnier Export becomes Besnier International 1999  The company changes its name to Groupe Lactalis 1999  Besnier International becomes Lactalis International 2005 Lactalis purchased A. McLelland and Son Limited, a Scottish based cheese manufacturer 2006  Buyout of Galbani, leader of cheese in Italy and Italian cheeses in Europe. Lactalis becomes the 2nd cheese leader worldwide. 2006 Joint venture between the Lactalis Group and Nestlà © 2010  Acquisition of Puleva in Spain, 2nd leader for milk in the country. 2010 Acquisition of; Rachels Dairy Limited, the 2nd for organic yogurts and 1st for organic flavoured big pot yogurts in the UK 2011  Acquisition of Parmalat, Italian dairy company. Lactalis becomes the 1st; dairy company in the world II COMPANY STRUCTURE AND ORGANIZATION Lactalis is a private company owned by the Besnier family, with Emmanuel Besnier, the founders grandson, as its CEO. The company employs around 75 000 people. Lactalis owns 230 industrial sites in 43 countries.Lactalis is the: à ¯Ã†â€™Ã‚   1st dairy company worldwide 1st cheese making company worldwide 1st milk collecting company in Europe 1st cheese maker in Europe The commercialization of products in Asia, Africa, Oceania, the Middle-East and in DOM-TOMs (French overseas departments and territories) is managed by Lactalis International. Divisions in Lactalis Group Lactalis cheeses Lactalis Butter Creams Lactel Lactalis AOC Lactalis consumption AFH Lactalis industry Lactalis International LNUF Lactalis feed Job sectors Procurement Milk collection Sales Finance finance controlling Industrial Information technology Legal department Supply chain Marketing Quality Research and development Human resources III AREAS OF OPERATION Industrial presence worldwide Location of offices and subsidiaries worldwide Red Subsidiaries/ Offices : Lactalis CaraÃÆ' ¯bes; Lactalis Indian Ocean; Algeria; Egypt; Saudi Arabia; Gulf CC and levant; Lactalis Japan; Lactalis China; Lactalis Hong Kong; Lactalis Vietnam; Lactalis Singapore;;;;;;;;;;;;; Grey Export Lactalis International : Sub-saharan Africa; Maghreb-Mediterranean; Rest of Asia; Pacific Blue Other: Lactalis American Group; Lactalis Europe; Lactalis Europe de lEst; Lactalis CEI; Lactalis Australia IV PRODUCTS Product Mix Lactalis Groups product mix and product lines are wide: cheese, yoghurt, milk, cream, butter, powder milk, milk drinks, milk replacers, etc. Lactalis owns a lot of prestigious brands, in France and in other places in the world. Some brands and products Cheese : Prà ©sident Rouy Lepetit Bridà ©light Galbani Rondelà © Munsters Little Friends Butter and creams : Prà ©sident Bridà ©lice Bridà ©light Primrose Galbani Milk : Lactel -; Prà ©sident Ultra-fresh : Nestlà © Nutrition : Cà ©lia Milk replacers : Lactapro Eurovo Manufacturing process Lactalis Group takes the greatest care in collecting the best milk in France and in the world. The development of the Lactalis Group has always been done in respect of human beings and in respect of their partnership with milk producers. In France and abroad, Lactalis Groups constant investments in industrial development and innovation are an insurance of the optimization of milk production. Milk collection Several conditions are necessary to guarantee the production of milk in quantity and in quality: favorable climate, availability of water, extensive agricultural areas, good diets, and technical skills. Lactalis Group has been able to draw the full potential of its dairy tradition and is now the worlds third largest milk collector with more than 18 billion litres collected annually (5.6 billion in France) and is also working in the sheep and goat milk sectors. Environment More than fifty technicians and salespeople of the Group are in contact with milk producers to provide advice and technical assistance. This ensures milk quality, respect for the environment and animal welfare. Lactalis is committed to the environment with the adoption of a charter called Cap sur lavenir (Heading for the future). This commits the firm to good animal husbandry practices, respecting animal welfare; but also to better environmental practices and the limitation of greenhouse gas emissions. Lactalis also deploys energy diagnostics producers to improve its facilities, limit gas emissions, control the temperature of heating, or improve other parameters in order to save energy, such as installing pre-coolers for milk or heat recovery units. Organic milk Lactalis has been involved in organic production for more than 20 years. With the growth of the organic market, products are more and more diverse: UHT milk, cream and butter. Lactalis became the leader in the market of organic milk with their brand Lactel. The collection of organic milk is of 135 million litres of milk, which represents 2.5% of the groups collection. Over the last five years, Lactalis has been accompanying 265 dairy farms engaged in a process of organic conversion. Cows diet Lactalis is in partnership with Valorex to help producers to optimize the feeding of cows and thus improve the quality and properties of the milk produced. The composition of the cows diet contains less soy, more grass, flax, clover, peasà ¢Ã¢â€š ¬Ã‚ ¦ This change in diet results in more than 500 less tones of imported soybeans, almost 500 new hectares of flax. (Flax seeds are rich in Omega 3 and antioxidants), 400 new hectares of grass and alfalfa, and 156 hectares of peas, fababeans, rapeseed, and lupine. This gives an enriched milk of Omega 3, with less saturated fat. It also impacts the cows metabolism and the number of tons of CO2 produced by their digestion is also reduced. V STRATEGY Lactalis strategy is about professionalism, which can be seen in its wide range of products, as in its will to give the best quality of products to its consumers.;;;;;;;;;;;;; They also support their brands abroad by organizing several marketing and commercial actions. Diversification Their main strategy is diversification. They already have a wide range of different dairy products, owning a big share of the market. Their diversification is based on large-scale milk processing in all its forms, placing stress on quality production. They aim for better breeding practices, a certification of producers, a monitoring of milk quality and sustainability. Expansion strategy Another main point of their strategy is market expansion. Buyout of other companies is their way to reach more markets and consumers locally and worldwide. They entered the ultra-fresh market by doing a joint venture with Nestlà ©, called Lactalis Nestlà © Produits Frais LNPF, owned 60 % by Lactalis. They made the acquisition of Puleva and Forlasa in 2010, which have a dominant position in Spain. They also acquired Galbani in 2006, Italys first cheese producer, and Parmalat in 2011. These are only some examples of Lactalis expansion. V FINANCIAL STRUCTURE Capital structure of Lactalis The capital structure of Lactalis shows that the Besnier family owns 100% of the firm. Emmanuel Besnier, its CEO, is the majority shareholder. Capital Structure of Lactalis, propriety of the Besnier family Turnover of the company and its distribution Financial data by year Year 2004 2005 2008 Turnover  £5.6 billion (25% abroad)  £6 billion (40% abroad)  £9.35 billion Year 2009 2010 2016 Turnover  £8.5 billion (56% abroad)  £14.7 billion (74% abroad)  £17 billion Prà ©sident is sold in 160 countries and produces more than  £1.8 billion turnover. Galbani is sold in 140 countries and produces more than  £1.5 billion turnover.      Ã‚   VI PROGRAMMES TO ATTRACT YOUNG GRADUATES The Commercial and Marketing Graduate programme allows young graduates to work as a Product Manager or Sector Manager. The Maintenance programme allows to work at several of their production sites to develop potential and broaden knowledge. The Finance controlling programme offers a 6-month internship, followed by a 24-month international internship (V.I.E). The Industrial programme is designed to transfer French dairy expertise to foreign students. It is a sandwich course programme at the Higher School of Agriculture in Angers (ESA), combining periods at school with work experience in two production sites in France with an offer of work placement after two years. REFERENCES Agro, L. (2017). Lactalis : le PDG Emmanuel Besnier en est lactionnaire majoritaire Lusine Agro. [online] usinenouvelle.com/. Available at: http://www.usinenouvelle.com/article/lactalis-le-pdg-emmanuel-besnier-en-est-l-actionnaire-majoritaire.N151974 [Accessed 21 Mar. 2017]. Anon, (2017). [online] Available at: http://www.iuf.org/sites/cms.iuf.org/files/The%20Lactalis%20Group.pdf [Accessed 21 Mar. 2017]. Groupelactalis.co.uk. (2017). Groupe Lactalis UK. [online] Available at: http://groupelactalis.co.uk/ [Accessed 21 Mar. 2017]. En.wikipedia.org. (2017). Lactalis. [online] Available at: https://en.wikipedia.org/wiki/Lactalis [Accessed 21 Mar. 2017]. Fr.wikipedia.org. (2017). Lactalis. [online] Available at: https://fr.wikipedia.org/wiki/Lactalis [Accessed 21 Mar. 2017]. Lactalisfeed.fr. (2017). Lactalis Feed | Lenfance de là ©levage. [online] Available at: http://www.lactalisfeed.fr/en/ [Accessed 21 Mar. 2017]. Lactalis-international.com. (2017). Lactalis international Accueil. [online] Available at: http://www.lactalis-international.com/ [Accessed 21 Mar. 2017]. Lactalis. (2017). Le Groupe Lactalis Lactalis. [online] Available at: http://www.lactalis.fr/ [Accessed 21 Mar. 2017].

Ethics for End of Life Care Essay -- Ethics, Arguments, History

In the article Ethics for End of Life Care, Jos V.M Welie introduces the case of Terri Schiavo. Schiavo has a medical condition called PVS or â€Å"persistent vegetative state.† The main question imposed is whether or not treatment for her should be continued with a bleak chance of recovery. This directly leads into the next issue of the role that medical treatment and technology have in the final days of life. How do we decide what treatments should be used for which patients? Today, the majority of physicians agree that treatment must be â€Å"medically indicated† before it is commenced or continued. A majority of us would be skeptical of a treatment that is experimental and potentially dangerous. The second key point the article makes involves the Catholic medical ethics known as â€Å"ordinary vs. extraordinary.† Ordinary and extraordinary treatment must always be based on the patient’s current situation. Before the treatment is initiated, there must be scientific evidence that the treatment will benefit the patient. The treatment should be discontinued if it does not improve the patient’s health. Only the patient is allowed to make the decision. If they are not competent enough too, a legally authorized person is required to decide. If there is no hope left for the patient, letting go is a better alternative than euthanasia. Euthanasia conflicts with God’s view of the human body. Gula explains in his work Reason Informed by Faith, that there has been a significant renewal in Roman Catholic moral theology. There has been a shift from the idea of human nature to that of the human person. The human body is seen as an image of God and therefore, is considered sacred. The human body must abide by the laws of the material world around it. Be... ...s. Although it was questionable if he was able to even make a decision, he was rarely, if at all approached by the doctor about it. Death is inevitable from a Christian perspective, but it is not the end. People struggle with death I believe because they are afraid of the unknown. What comes after death? Is there really an afterlife? Will I be rewarded or punished for my time on Earth? I consider that the best way to die is to be surrounded and comforted by my family and friends. The idea of a planned death just seems so unnatural. That is why I believe that euthanasia should not be legal. The hospital should perform the treatments that will actually help the patients recover. If no treatment is appropriate enough, the physician should not have to resort to assisting the patient in death. God intended death to be a natural cause, and it should remain that way.

Miles Davis Research Paper

The King of Jazz â€Å"I’m always thinking about creating. My future starts when I wake up every morning. Everyday I find something creative to do with my life† (Davis 4). Miles Davis is the individual that made jazz the way it is today. Miles Davis still is a leading and influential figure in jazz ( Davis 1). When most people hear the word trumpet, they automatically picture Miles. His weird personality and his bizarre characteristics, make him a legend in the music scene. Davis explored many different sides of jazz, and went out of his way to be different.Growing up in St. Louis, he picked up the trumpet at a very young age. Shortly after picking up the trumpet, he enrolled at Julliard School of Music. After two years at Julliard, he left and started his career. His success escalated quickly (Davis 1). Miles Davis should be considered one of the most influential jazz musicians because of his weird traits, his ability to bring up young musicians, and his creation of ma ny styles in Jazz. Many people that Miles associated with speak of his interesting personality. He forced himself to hang with different crowds of people. Miles always seemed full of energy, and excitement when I talked to him. His words always had meaning, deep meaning† (Hentoff, Nat). These weird traits are what make Miles, Miles Davis. â€Å"I was a weird son of a bitch. Always saying the strangest things to Diz. He would always just look at me with this dumb stare. The cat eventually learned to not ask me questions no more† (Miles, 2). Miles Mckinney 2 talks about his interesting personality in his own autobiography. Davis was an interesting man, with many strengths and weaknesses, which eventually wrecked his life.His drug life was terrible; it was making him act weird, and develop traits that he wouldn’t have normally taken on. â€Å"The different drugs I was taking was messing me up. Even my idols looked down on me. They was disappointed at me, and the de cisions I was making,† says miles in his autobiography (Miles 2). Miles was well known for many things he said and did. His personality will live on, as well as his music. Different musicians were always going in and out of Davis’s band. He would always have the youngest, hotshot player in the area he was living in.All of the people that Miles was playing with brought something new to their sound. If he didn’t like the way they played, or if they didn’t bring anything new and complex to the table, Miles would have them out of there in an instant (Miles, 5). Kenny Garrett was only 18 when he started playing with Miles. I met Dr. Garrett in February of 2012, and got the chance to ask him many questions about his experience with Miles Davis. When I asked about his experience with Miles, he replied with an answer that was powerful. â€Å"Playing with Miles was unlike anything I have ever experienced in my life.Every note meant something to him. When we were p laying, there was energy unlike no other. If he didn’t like the way you were playing something, he would let you know exactly how to fix it. I learned more than I ever have before, playing with him†, replied Dr. Garrett when I spoke with him. He had the ability to make a musician grow, and develop unlike anyone. Although he gave them freedom, he allowed them to develop into fine musicians. He was an inspiration to them, and watched as they succeeded (Hentoff, Nat). Mckinney 3 Miles was at the forefront of many different eras of Jazz.Because all of the people in and out of his band, he always had a new sound. The different sounds that his band produced, called for new eras in jazz (PBS, 5). The most important style of jazz that Miles lead was â€Å"Cool Jazz†. His quartet, with the help of Charlie Parker, got heavy into bebop music. This style was widely copied around the United States, and became huge. Later in his life, Davis was big into the electric side of mu sic. He recruited electric piano player Chick Corea, and his band sounded unlike anything other. He started bringing in guitar players, and really used technology as a catalyst in his music (Miles, 5).In his career, Miles went through so many stages and styles. You can listen to his music, and tell what year the album was recorded. These vast eras that he was a part of makes him an extremely influential musician. Although Miles struggled with different obstacles in his life, he should still be considered one of the most influential people of all time. Many of the things he did in the old days, still live on in the music scene today. Not only did he have a unique personality but also was a fine teacher, and formed new styles of jazz in his playing.His songs still blast in many peoples’ homes, and his licks are still played by many musicians today. His most famous album, Kind of Blue, recorded and released in 1959, still sells five-hundred thousand copies a year. Davis died on September 28th 1991, in Santa Monica, California (PBS, 5). He died doing what he loved, and did best. His name, and his music will continue to touch people every day. Miles Davis will live on, in a legendary manor. He is by far one of the most influential people to have walked on this earth.

Using the Spanish Verb Dar

Using the Spanish Verb 'Dar' Although the Spanish verb dar is most often translated as to give, it also is one of those verbs whose meanings or translations can vary widely with the context. Those meanings, however, are usually related to the concept of giving in a broad sense of the word. A common example would be a sentence such as El sol da luz. A literal translation of The sun gives light wouldnt be wrong- but most English speakers would be more likely to say something such as The sun sheds light or, more simply, The sun shines or The sun is shining. Everyday Figurative Uses of Dar Most often, when something other then give works as a translation of dar, the meaning can be figured out by thinking of giving in a general or figurative sense. Here are some everyday examples that are mostly easy to figure out if you know the meaning of the noun serving as an object of dar: El reloj dio las tres. (The clock struck three. Literally, the clock gives three.)Dieron golpes a mi hijo. (They hit my son. Literally, they gave blows to my son.)Te damos gracias. (We thank you. Literally, we give thanks to you.)Darse a conocer. (To make oneself known.)Me dio un abrazo. (She hugged me.)Dar la mano. (To shake hands.)Dar un paseo. (To take a walk.)Darse vuelta. (To turn.)Darse prisa. (To hurry.)Darse a la vela. (To set sail.)Darse a entender. (To suggest.)Darse de comer. (To feed.)Darse fin. (To finish.) Phrases Using Dar Dar is also used in a variety of phrases whose meaning isnt always so predictable. Here are some of the most common of them, along with sample sentences. When using the phrases in this list, alguien is replaced by reference to a person, while algo is replaced by reference to a thing. dar alcance: to catch up with. (Los agentes dieron alcance al ladrà ³n. The agents caught up with the thief.)dar algo a alguien: to give something to someone. (Dieron un carro a su hijo. They gave a car to their son.)dar con algo (o a alguien): to find something (or someone) (Di con mi lpiz en la escuela. I found my pencil in the school.)a alguien dar por (o en) (infinitivo): to decide to (verb) (Me di por (o en) salir. I decided to leave.)dar a lugar: to look over a place (La ventana da a la ciudad. The window overlooks the city.)dar luz, dar a luz: to give birth (Marà ­a dio luz a Jesà ºs. Mary gave birth to Jesus.)dar de cabeza: to fall on ones head. (Dio de cabeza en el gimnasio. He fell on his head in the gymnasium.)dar de narices: to fall flat on ones face. (La chica dio de narices. The girl fell flat on her face.)dar lo mismo: to make no difference. (Comià ³ mucho, pero lo mismo dio. She ate a lot, but it didnt make a difference.)darse a algo: to give or devote oneself (to something). (Se da a su trabajo. He gives himself to his work.) dar a alguien (o algo) por (adjectivo) o (participio): to assume or consider someone to be (adjective or participle). (La dieron por feliz. Doy la lucha por concluido. She was considered to be happy. I consider the fight to be over.)darse cuenta de: to realize. (Me di cuenta que ella estaba aquà ­. I realized she was here.) Conjugation of Dar Keep in mind that dar is conjugated irregularly, especially in the preterite form: yo di, tà º diste, usted/à ©l/ella dio, nosotros/nosotras dimos, vosotros/vosotras disteis, ustedes/ellos/ellas dieron. In the present indicative tense, the one most often used, the first-person singular form is doy (I give). Other irregular forms exist in the subjunctive and imperative moods. In many of them, the stem changes from d- to dier-. Key Takeaways Dar is a common verb whose literal meaning is to give, but it can be used in a wide variety of ways where its translation depends on context.Dar is also commonly used in phrases where its meaning isnt ready apparent.Dar is conjugated irregularly.

The Consciousness Raising Model

The Consciousness Raising Model Abstract Consciousness raising model is a process of creating awareness in a new language, learning it and then using it in conversations. Generally, the first step in consciousness-raising model in relation to English language is creating awareness that the language exists, and then distinguishing it from other languages and lastly, using it to communicate. New language consciousness is important, as it helps in making communication easier.Advertising We will write a custom term paper sample on The Consciousness Raising Model specifically for you for only $16.05 $11/page Learn More Even though people master their first language easily, it is also possible for them to master other languages, especially when the best strategies of consciousness-raising are adopted. In most cases, when learning strategies used match with the learners’ needs and preferences, the learning process becomes easier. Nevertheless, consciousness-raising strategies in second lan guage learning are usually based on motivation of learners, aptitude test, learner’s cognitive ability, and the styles used in learning. These strategies have been proved by personality and social psychologists to be among the factors that determine individuals’ cognitive abilities. Introduction Consciousness-raising model is used to promote and develop cognitive ability of a learner in acquisition of a second language. Second language acquisition is the process that allows learners to master a new language, which is usually different from their first language. Teachers play a big role in raising consciousness on new language by allowing them to recognize its form, meaning, and context, and then learning how to use it. For example, a learner may first learn phrasal verbs used in English and then try to distinguish them from other sounds in other languages before they can be able to communicate using the language. Generally, in raising consciousness about a new language , learners’ differences cannot be ignored, hence the need for discussing second language acquisition in relation to the psychology of the learners. Therefore, this paper will discuss consciousness-raising model and strategies, as well as the styles that can be used in promoting second language learning, specifically the English language. It will also discuss the various individual differences that influence consciousness in second language acquisition, including personality traits and mood of the learners (Robinson, 2002).Advertising Looking for term paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Individual Differences and Consciousness Raising in Language Acquisition In order to come up with the best strategies for consciousness-raising process in second language acquisition, it is important to consider individuals’ differences and characteristics, mainly because they give the basis about their l anguage aptitude, learning styles, and motivation, which are very important contributors in the process of learning a second language (DÃ ¶rnyei, 2005). Individuals’ differences and characteristics that have contributed largely towards raising consciousness in second language acquisition include personality, moods, and learning motivation strategies. Therefore, it is important to consider values, interests, learning coping styles and social identity and relationships of the learners (Johnson, 2004). In addition, their cognitive perceptions and psychological aspects of life including health and educational lifestyle should be given priority in the process of raising consciousness in second language acquisition. Besides, individuals’ characteristics such as attitudes, emotions, skills, socio-economic status, and gender should also be given enough emphasis in order to develop better strategies of learning a second language. Evidently, proper analysis of these qualities w ill give more genetic codes about an individual’s cognitive skills, interpersonal abilities, and emotional attachments, which are very important in acquisition of second language (Macaro, 2010) Individual moods and Consciousness Raising in Language Acquisition Individuals’ moods and personality play an important role in the way individuals communicate, as well as in their self-esteem and beliefs. Therefore, a teacher should be sensitive to these moods and personality traits when raising consciousness about a second language in order to prevent instances of anxiety and fear in the learning process (DÃ ¶rnyei, 2005). Again, personality, temperament, and moods go hand in hand in the learning process, hence the need to consider them in the second language acquisition and learning process. Given that a learner is being introduced to new ideas and sounds, it is important to ensure that they are in the best mood to recognize and internalize what is being taught in order for the learning process to be effective.Advertising We will write a custom term paper sample on The Consciousness Raising Model specifically for you for only $16.05 $11/page Learn More Due to this important role that personality plays in the learning process, it is important to give it more emphasis in order to enhance effectiveness of second language acquisition and consciousness-raising process. One of the ways of studying personality involves the use of the big five model. This model involves controlling the use of common sense, hence determining an individual’s emotional stability and consciousness, which lead to good results and good performance in the learning process (Saville-Troike, 2005). Personality and Consciousness Raising in Language Acquisition According to social and personality psychologists, an individual’s personality has great effect on the process of his or her linguistic ability and second language acquisition (Ellis, 2003) . Again, personality plays a significant role in speech acquisition, which makes it important for personality aspects and applied linguistics to be largely considered in the process of teaching oral language including speech. Indeed, research shows these two aspects have an important impact on the theoretical aspects and application in raising consciousness in second language study and learning. Besides, it is important to consider language aptitude of the learner, since it has great influence on the cognitive aspect of second language acquisition. It is also important if the individual’s mental ability is considered in teaching some language styles and methodologies, since the reasoning and thinking skills should be well developed for consciousness-raising process to be effective. Nevertheless, psychologists believe that the process of acquiring new knowledge and processing information depends mostly on the mental abilities (Ellis, 2003). Motivation and Intelligence Developm ent According to research, it is clear that second language acquisition depends on an individual’s intelligence quotient. Hence, it is important to improve the intelligence of learners in order to facilitate the acquisition of English as a second language (Ellis, 2003). Modern language aptitude test, which involves testing numbering, phonetic script, and spelling clues, is also very important in the process of learning English as a second language; hence, the test should be used as one of the strategies of raising consciousness in learning second language.Advertising Looking for term paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, factors such as role learning ability, grammatical sensitivity, and phonetic coding ability should be put into consideration in the process of learning English as a second language. For an individual to learn more effectively, it is usually important that auditory ability, verbal intelligence, and inductive language learning ability of the learner be improved to gain more knowledge about the rules governing the use of English language (Ellis, 2003). The use of good motivational strategies has been regarded as some of the means and ways of improving second language acquisition, since it increases learners’ self-confidence, thereby giving them more courage to express themselves using the new language learnt. Motivation also gives learners, the courage to be involved in self-evaluation, hence leading to self-improvement towards learning of the second language (DÃ ¶rnyei, 2005). Styles Used in Raising Consciousness in Language Acquisition Theories such as task motiv ation theory can be used in order to improve awareness in English language acquisition. Parental influence, learner’s beliefs, and giving feedback to learners can also be effective in motivating learners to become more aware about the use of the new language (Lamb Reinders, 2008). Various styles can be used in raising consciousness in language acquisition such as the use of reflective observation as well as the use of divergence and convergence, including both active and concrete styles of learning. These styles will enable individual learners to develop their own thinking abilities and generate concrete ideas. It is also important that learners be allowed to involve in try-outs, which involve guessing meaning of phrases, verbs and other stylistic linguistics used in English language, followed by continuous and consistent practice. Deductive and inductive styles of learning should also be applied in raising consciousness about a new language in order to enhance faster learni ng of the second language (Robinson, and Ellis, 2008). Conclusion From the above discussion, it is clear that learning a second language requires raising consciousness about the new language and then using strategies that match an individual’s needs and preferences in order to produce positive results. Again, it is clear that personality and individual characteristics play a major role in influencing the effectiveness of consciousness-raising process in second language acquisition. In addition, various style of language learning should be considered in raising consciousness on acquisition of the second language, given that learning different languages requires different styles. From the paper, it is also evident that an individual’s moods and capabilities, including the intelligence level, determine the level of consciousness needed in acquisition of a second language. Cognitive ability must be well developed in order to accommodate the various complex rules and method ologies in second language learning. Moreover, since language promotes easier communication and relationships between individuals, it is important to establish the best strategies that will enhance raising consciousness about the new language and allow learners to use it effectively. Therefore, consciousness-raising strategies discussed above should be adopted in order to promote the acquisition of English as a second language. References DÃ ¶rnyei, Z. (2005). The Psychology of the Language Learner: Individual Differences in Second Language Acquisition. New Jersey, USA: Lawrence Erlbaum Associates Publishers. Ellis, R. (2003).Second language acquisition. Oxford, England: Oxford University Press. Johnson, M. (2004). Philosophy of Second Language Acquisition. New Haven, CT, USA: Yale University Press. Lamb, T., Reinders, H. (2008). Learner and Teacher Autonomy: Concepts, Realities, and Responses. Amsterdam, Netherlands: John Benjamin’s publishing Company. Macaro, E. (2010). C ontinuum Companion to Second Language Acquisition. London, England: Continuum International Publishing. Robinson, P. (2002). Individual Differences and Instructed Language Learning. Philadelphia, USA: John Benjamin’s. Robinson, P., and Ellis, N. (2008). Handbook of cognitive linguistics and second language acquisition. New York, USA: Routledge. Saville-Troike, M. (2005). Introducing second language acquisition. Cambridge, England: Cambridge University Press.

Blood Words

Blood Words Blood Words Blood Words By Maeve Maddox Numerous scientific terms that describe the appearance or action of blood derive from the Greek word for blood: haima. From the Greek element comes an English prefix spelled haem in British usage and hem in American usage. haemoglobin / hemoglobin An iron-containing protein pigment occurring in the red blood cells of vertebrates. The protein is composed of heme and globin commonly in a ratio of four molecules of heme to one of globin. Note: Heme is a deep red iron-containing pigment. The British spelling of heme is haem. Both spellings are pronounced the same: /HEEM/. haematite / hematite A type of iron ore that is red, reddish-brown, or blackish with a red streak (like blood). haemorrhage / hemorrhage An escape of blood from the blood vessels; a flux of blood, either external or internal, due to rupture of a vessel; bleeding, especially when profuse or dangerous. Hemorrhage is also used as a verb. haematology / hematology A branch of biology that deals with the blood and blood-forming organs. haematoma / hematoma A tumor or swelling containing blood. haemorrhoid/hemorrhoid A mass of dilated veins in swollen tissue at the margin of the anus or nearby. Literally, â€Å"flowing with blood.† haemophilia / hemophilia A constitutional (usually hereditary) tendency to bleeding, either spontaneously or from very slight injuries. Hemophilia is sometimes called â€Å"the Royal Disease† because Queen Victoria and her daughters were carriers and passed it on to several European royal families, notably the Romanovs. Although the word hemophilia is a compound of the Greek words for blood and love, the German physician who coined the word was probably thinking of philia in the sense â€Å"a tendency to† rather than â€Å"a love of.† haemophobia / hemophobia Fear or horror at the sight of blood. Martin Ellingham in the PBS series Doc Martin suffers from haemophobia. (I spelled it that way because he’s British.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Arrive To vs. Arrive AtWriting the CenturyPersonification vs. Anthropomorphism

Business Ethics Article Example | Topics and Well Written Essays - 500 words - 1

Business Ethics - Article Example Cremer and Bettignies contend that the reality and misconceptions about business ethics is frequently not â€Å"pragmatic,† as business are usually unclear about the particulars of their operations (De Cremer & de Bettignies, 2013). At the same time, the article explores the effects of this ambiguity in business practices. Businesspersons are motivated by indirect expectations and norms that can direct them towards violating ethical conduct (De Cremer & de Bettignies, 2013). The fact that this motivation makes up ordinary business today compels Cremer and Bettignies to accept a degree of ethical disconnection. Research proves that some level of overall tolerance that businesspersons will behave according to indirect presumptions of competition and greed. Business is a difficult game, and violation of ethics do occur, which make up the entire time. The pragmatism of business ethics revolves around two prevalent observations. First, it is acceptable to stretch business limits but not violate legal boundaries. Second, morals entail â€Å"grey zones,† which makes it difficult for businesses to assume responsibility (De Cremer & de Bettignies, 2013). Businesses consult current laws and regulations to learn that is unacceptable legally. This approach is beneficial in the sense that a business can practice what the law does not spell out as unacceptable. This outlook of stretching legal limits successfully blurs businesses ethical limits and raises the opportunities that organizations ultimately cross legal boundaries. In the process, an entirely new reality is formed centered on missing data (De Cremer & de Bettignies, 2013). This gap successfully lies to organizational stockholders about the business’ true practices. Impractical business practices persist even when businesspersons know stretching the legal limit creates ambiguity in business ethics. More opportunities to lie to shareholders, consumers, the government, and the community correspondingly

Death Penalty Essay Example | Topics and Well Written Essays - 2000 words

Death Penalty - Essay Example Many people argue that this type of punishment is unacceptable while others argue that it is not unusual punishment and if someone can kill another human being without remorse then that person should be put to death as well. Many states set a standard in which the Death Penalty is allowed for and which crime the person has committed to get the Death Penalty. During this paper we will learn about the history and the Pros and Cons of the Death Penalty. We will also see why it works or doesn’t work and why people are for and against it. It is my belief that the Death Penalty should be for people who commit harsh crimes and kill other people. History The death penalty is a form of punishment that has been there even before Christ and has been administered by many civilized societies on wrong doers for various offences; however the first ever documented capital punishment case was that of George Kendall, in Virginia. He was a Spanish spy who was convicted in 1608. From then till pr esent, around 20,000 people (documented figure only) have been given death penalties by various courts of laws. (Acker, 2003). When the concept of state prisons was absent, fines and capital punishment were used as a means to discourage crimes and offences. The punishment was normally meted out in public so as to make an example out of it. The European law was stricter and had some 200 offences punishable by death penalty as compared to the American law in the early periods of colonization. The American law had major crimes such as murder, rape, adultery, sodomy, etc. that could result in capital punishment. Another reason for the public show of the punishment in the early years was the simple method of hanging used for the punishment which in later years was replaced by more sophisticated techniques like electric chairs and gas chambers so as to reduce the suffering of the offender. Thus with new techniques and increasing public sensitivities towards such punishments the public dis play was halted in the mid-19th century. (Acker, 2003) The 18th century also saw some changes in people’s opinion regarding the punishment and they began opposing it. Thus with time the crimes for which death penalty could be ordered were reduced and included just serious offences. The European Enlightenment era saw further criticism and the western nations started abandoning the practice with United States as the only exception. Even US law had the punishment abolished for certain period (1973-1977) but it was again legalized for certain crimes and situations (Acker, 2003). Why such serious crimes are committed? There are various reasons for which people commit crimes which are punishable with death. Offenders usually choose to commit such a big crime mainly due to revenge, grudge and greed of property. Research also reveals that murders are usually done by family members, relatives, friends, or by some known person. This may be because that person wants to take revenge from his relative/friend or is interested in his wealth etc. Moreover, as friends and relatives are mostly aware of the schedule of the person so it is easy for them to target the person (Ehrlich, 1975). Other than revenge, unemployment and poverty also result in serious crimes such as murder. The murder rate is directly proportional to the rate of unemployment and inversely proportional to the labor force participation rate (Ehrlich, 1975). Moreover,

Multinational buainess Essay Example | Topics and Well Written Essays - 2500 words

Multinational buainess - Essay Example At the present economic environment such theories and models are considered to be very important as the importance of multinational organizations to the global economy has increased significantly. Dunning’s eclectic paradigm theory is one of the most widely discussed theories in the world of international production. This paper attempts to present a clear description of this theory and several of its dimensions. The paper also includes a proper analysis of the criticisms that the Dunning’s model has faced over the years. There are several other theories on the similar subject and Dunning’s theory can be compared with those to analysis the effectiveness of it. This paper includes such a comparative analysis that is likely to help an individual to have a clear conception regarding the entire picture of such theories. Academic Literature John H Dunning is famous in the international business arena for his ‘Eclectic Paradigm’ theory. It is actually the i ntegration of several theories on internationalization. It covers many mainstream theories such as Ohlin and Heckscher’s ‘factor endowment theory’, Coase’s ‘trasaction cost theory’, Hymer’s ‘monopolistic advantage theory’ and ‘internalization theory’ of Casson and Buckley. In 1976, Dunning presented the core concept of eclectic paradigm at Nobel Symposium which is located in Stockholm. The theory explains precisely why a firm should go global. Dunning attempted to provide a clear and complete explanation regarding international production. He has consistently supplemented and improved his theory in accordance to various developments in the global economic environment and also in accordance to several constructive criticisms. Dunning opined that there are three conditions that have significant influence over the firm’s decision regarding transnational production. In other words, a firm will involve in â⠂¬Ëœinternational production’ if these three conditions are met. The three conditions are 1) ‘ownership-specific advantages’, 2) ‘internalization advantages’ and 3) ‘location specific advantages’ (Dicken, 2007). Each of them is properly described below. Ownership-Specific Advantages According to Dunning, an organization must have some ownership specific advantages which are not possessed by the rival organizations of other countries. The basis of this theory of Dunning lies in the ‘Monopolistic Advantage Theory’ that was developed by Hymer. According to Dunning, ownership specific advantages â€Å"must be sufficient to compensate for the costs of setting up and operating a foreign value-adding operation in addition to those faced by indigenous producers or potential producers† (Dunning, 1981). These advantages are like ‘internal assets’ of a firm which is the sole owner of them. Ownership specific advanta ges can be gained from the factors like technology, knowledge, internal brands, human resources etc. (Dicken, 2007). In the words of Dunning, ownership specific advantages â€Å"need not arise from multinationality† (Perry, 1992). These advantages

The Effectiveness of Professional Development in Mathematics Essay

The Effectiveness of Professional Development in Mathematics - Essay Example Numeracy is one of the most important part of pre-school and school learning. "It is our skills in numeracy that allow us to read a bus timetable, estimate the cost of a basket full of groceries, and transfer a 2-dimensional plan into a 3-dimensional reality. In the future, our children are likely to need higher levels of numeracy as adults than we do today" (2). We live in the twenty first century - it is time of globalization, high technologies and great information values, so it is very important children to possess appropriate knowledge of processing information, large part of which are figures, graphs and diagrams. It is necessary for children to develop numeracy skills since childhood - these skills are determined in their further mathematical education and development. 2. The problem is methodological approach to the numeracy strategy teaching in schools and pre-school institutions. "The Archdiocesan Numeracy Strategy focuses on ensuring that children develop their numeracy skills and understandings from the earliest years of schooling and that a love and enjoyment of numeracy is fostered" (2). The first phase of the system focuses on children up to four and their learning of the number system. "Assessment Guided Learning is a key element of the Archdiocesan Numeracy Strategy. Assessment Guided Learning means that teaching and learning is informed by what the child can do" (2). Quality teacher learning is tightly c... The main focus of the review is the teachers' professional development in mathematics and its application in numeracy strategy implementation. The teacher who works with the numeracy strategy must be very competent as he teaches small children, and numeracy skills are determined in children' further mathematical development. The growth of competence and expertise in classroom teaching is clearly crucial for teacher's professional growth and for the effectiveness of the whole Mathematics teaching system. A teacher must know how to teach well. Teaching numeracy, he must develop his own teaching skills such as: knowledge, comprising the teacher's knowledge about Mathematics, pupils, curriculum, teaching methods, the influence of teaching and learning of other factors, and knowledge about the teacher's own teaching skills; decision making, comprising the thinking and decision making which occurs before, during and after a lesson, concerning how best to achieve the educational outcomes intended; action, comprising the overt behaviour by teachers undertaken to foster pupil learning.Using numeracy strategy, lesson planning and pr eparation must take into account the specificity of the subject thought. These skills are involved in selecting the educational aims and learning outcomes intended for a lesson and how best to achieve these. It would be better if a lesson has the following structure: "Introduction - Warm up, revision/questioning, concept and language development, statement of goals and/or outcomes; Middle Phase - Activities in groups or pairs, hands on, extension, graded, levelled or open-ended tasks; Final phase - Sharing, reviewing and consolidating" (3). These phases are very

Evaluating the Sustainability of a Development Plan Assignment

Evaluating the Sustainability of a Development Plan - Assignment Example The interconnectivity of the town is one factor that has been considered in the design considering the need for people to travel or move from various locations and accomplish their missions in the process. The Green Square Railway Station will be a major transport feature connecting various parts of the city and the outside world. Most important in the development of the sustainable development plan for Green Square is the features that have been put in place to conserve water and reduce the emission of green house gases (Green Square Town Centre 2011). One of the core objectives of the design is to achieve carbon neutrality among the communities. The Green Square area is located in a place that is desirable for community living. One of the main activities that will be involved in the development plan will be the cleaning and revitalization of the South Sydney Hospital site. Among the activities at this stage will be the removal of environmentally unfriendly substances such as asbest os, light fittings and lead-based paints by specialists and using the best conceivable processes City of Sydney (2011). Some of the features that will be installed in the hospital area include a purification plant. Storm water from the plant will be used to flush toilets and irrigate parks. An automatic waste collection system as well as a trigeneration energy system for the production of low carbon energy will form part of the package. In order to reduce emissions, cycling and walking paths will be provided according to City of Sydney (2011). Strategic and Regulatory Context The sustainable development plan debate in Australia is wide and ranges from environmental, social to economic issues and it has major implications on all businesses. As a result, the... This paper stresses that the development of Green Square is bound to achieve its outlined objectives to a high level. For instance in the case of environmental development there has been effective recycling of waste making the environment cleaner, this has led to less deposit in land fills. The state has also managed to control pollution to a greater percentage than before. Soil erosion has also been reduced thus making the land more fertile. Moreover in the case of economic development there has been proper resource management and development. The economic viability of the state has also improved and there is has been appropriate and economically liable land use. In terms of social development the state has maintained excellence is service delivery to he community. There have also been established safe roads and the community has been sensitized on safety issues. There is also he establishment of several; local, historical and cultural organizations which are well sustained. This report makes a conclusion that some issues related to development in Green Square have been more difficult to address than others. This can be attributed to various factors, for instance, the poor distribution of resources in the area which has caused some areas to lag behind in development. There is also the inadequate funding and resources to ensure development and its sustainability. The reliance on donor countries has also caused these difficulties since to get these donors has been a difficult issue.

Abortion - Today's Contemporary Moral Issue Essay

Abortion - Today's Contemporary Moral Issue - Essay Example To date no convincing results could be procured rather it emerged as the most contentious of all the existing contemporary societal concerns of the present century (Ethics of Abortion: Is it Moral or Immoral to Have an Abortion). Abortion poses a ethical, societal, and therapeutic predicament that blend up poignant answers among disputants of the topic. Abortion is such an issue that carries two viewpoints encompassing choice and life. Life is present in the fetus right from the moment of conception, a fetus, or human embryo, is considered to be a living individual. Due to the act of abortion, the individual is divested from the survival and therefore for some abortion is considered to be equivalent to murder. The view is supported by the Catholic Church, as it is the moral responsibility to prevent every individual (Ethics of Abortion: Is it Moral or Immoral to Have an Abortion). On the contrary, decision to give birth to the young one is the right of the mother and there should not be any interventions. Thus it is a matter of fetal life but at the same time the issue is concerned with the upbringing of the child and also the consent of the mother who has to give birth to the baby (individual). The present article considers the philosophical facet of abortion, as it encompasses the ethical assessment of the proceedings. History reveals that abortion has always been a contemporary issue, the issue was prevalent even before the birth of Christ. Some traditional methods were prevalent to kill the unwanted fetus, although it was a legal as well as political concern. It was Plato (428- 347 BC) and Aristotle (384-322 BC) who maintained the outlook of abortion (Roos). Aristotle developed the thought of "delayed ensoulment" which had far reaching implications amongst intellectuals. He very well discriminated plants animals and humans and framed the view that the soul enters the human body once the body is fully formed. and also postulated the ensoulment as- for males it is forty days and for females it is eighty days. Roman law did not provide any legal standing to the infant till the family head accepts it (Roos). Later with the advent of Christianity life in womb was also considered to be sacred and therefore contradictions started which is prevailing even in the present situation (Roos). Abortion: a Cru cial Ethical Issue Abortion has been debated over the years on the political grounds to make a law and should be regarded as a murder of an individual or it should be left as a permissible issue leaving on the choice of the women. On the other hand it is believed by some that law must not legislate transience. It is also believed that all the laws must be made for good. A breakdown or stoppage to explicitly converse those morals and ethics could incomprehensible vital planning (Fetus, Humanity, Personhood: When Does a Fetus Become a Human Person with Rights). Could fetus be considered as an individual with rights? Debates related to abortion encompass the lawful eminence related to the fetus. Considering fetus as an individual, abortion is equivalent to the murder and therefore abortion is an illegitimate act. On the other hand, it is necessary to understand that it is the part of women's body and any state cannot compel a woman to continue with the pregnancy if the woman is not wil ling to maintain it to the complete term. Thus it should be an ethical choice and should not be a considered as a murder (Fetus, Humanity, Personhood: When Does a Fetus Become a Human Person with Rights). Female does possess Moral Responsibility towards the developing Fetus! In certain cases the contraception fails or the use of contraceptive means may turn out to be improper of

The Effectiveness of Professional Development in Mathematics Essay

The Effectiveness of Professional Development in Mathematics - Essay Example Numeracy is one of the most important part of pre-school and school learning. "It is our skills in numeracy that allow us to read a bus timetable, estimate the cost of a basket full of groceries, and transfer a 2-dimensional plan into a 3-dimensional reality. In the future, our children are likely to need higher levels of numeracy as adults than we do today" (2). We live in the twenty first century - it is time of globalization, high technologies and great information values, so it is very important children to possess appropriate knowledge of processing information, large part of which are figures, graphs and diagrams. It is necessary for children to develop numeracy skills since childhood - these skills are determined in their further mathematical education and development. 2. The problem is methodological approach to the numeracy strategy teaching in schools and pre-school institutions. "The Archdiocesan Numeracy Strategy focuses on ensuring that children develop their numeracy skills and understandings from the earliest years of schooling and that a love and enjoyment of numeracy is fostered" (2). The first phase of the system focuses on children up to four and their learning of the number system. "Assessment Guided Learning is a key element of the Archdiocesan Numeracy Strategy. Assessment Guided Learning means that teaching and learning is informed by what the child can do" (2). Quality teacher learning is tightly c... The main focus of the review is the teachers' professional development in mathematics and its application in numeracy strategy implementation. The teacher who works with the numeracy strategy must be very competent as he teaches small children, and numeracy skills are determined in children' further mathematical development. The growth of competence and expertise in classroom teaching is clearly crucial for teacher's professional growth and for the effectiveness of the whole Mathematics teaching system. A teacher must know how to teach well. Teaching numeracy, he must develop his own teaching skills such as: knowledge, comprising the teacher's knowledge about Mathematics, pupils, curriculum, teaching methods, the influence of teaching and learning of other factors, and knowledge about the teacher's own teaching skills; decision making, comprising the thinking and decision making which occurs before, during and after a lesson, concerning how best to achieve the educational outcomes intended; action, comprising the overt behaviour by teachers undertaken to foster pupil learning.Using numeracy strategy, lesson planning and pr eparation must take into account the specificity of the subject thought. These skills are involved in selecting the educational aims and learning outcomes intended for a lesson and how best to achieve these. It would be better if a lesson has the following structure: "Introduction - Warm up, revision/questioning, concept and language development, statement of goals and/or outcomes; Middle Phase - Activities in groups or pairs, hands on, extension, graded, levelled or open-ended tasks; Final phase - Sharing, reviewing and consolidating" (3). These phases are very

Abortion - Today's Contemporary Moral Issue Essay

Abortion - Today's Contemporary Moral Issue - Essay Example To date no convincing results could be procured rather it emerged as the most contentious of all the existing contemporary societal concerns of the present century (Ethics of Abortion: Is it Moral or Immoral to Have an Abortion). Abortion poses a ethical, societal, and therapeutic predicament that blend up poignant answers among disputants of the topic. Abortion is such an issue that carries two viewpoints encompassing choice and life. Life is present in the fetus right from the moment of conception, a fetus, or human embryo, is considered to be a living individual. Due to the act of abortion, the individual is divested from the survival and therefore for some abortion is considered to be equivalent to murder. The view is supported by the Catholic Church, as it is the moral responsibility to prevent every individual (Ethics of Abortion: Is it Moral or Immoral to Have an Abortion). On the contrary, decision to give birth to the young one is the right of the mother and there should not be any interventions. Thus it is a matter of fetal life but at the same time the issue is concerned with the upbringing of the child and also the consent of the mother who has to give birth to the baby (individual). The present article considers the philosophical facet of abortion, as it encompasses the ethical assessment of the proceedings. History reveals that abortion has always been a contemporary issue, the issue was prevalent even before the birth of Christ. Some traditional methods were prevalent to kill the unwanted fetus, although it was a legal as well as political concern. It was Plato (428- 347 BC) and Aristotle (384-322 BC) who maintained the outlook of abortion (Roos). Aristotle developed the thought of "delayed ensoulment" which had far reaching implications amongst intellectuals. He very well discriminated plants animals and humans and framed the view that the soul enters the human body once the body is fully formed. and also postulated the ensoulment as- for males it is forty days and for females it is eighty days. Roman law did not provide any legal standing to the infant till the family head accepts it (Roos). Later with the advent of Christianity life in womb was also considered to be sacred and therefore contradictions started which is prevailing even in the present situation (Roos). Abortion: a Cru cial Ethical Issue Abortion has been debated over the years on the political grounds to make a law and should be regarded as a murder of an individual or it should be left as a permissible issue leaving on the choice of the women. On the other hand it is believed by some that law must not legislate transience. It is also believed that all the laws must be made for good. A breakdown or stoppage to explicitly converse those morals and ethics could incomprehensible vital planning (Fetus, Humanity, Personhood: When Does a Fetus Become a Human Person with Rights). Could fetus be considered as an individual with rights? Debates related to abortion encompass the lawful eminence related to the fetus. Considering fetus as an individual, abortion is equivalent to the murder and therefore abortion is an illegitimate act. On the other hand, it is necessary to understand that it is the part of women's body and any state cannot compel a woman to continue with the pregnancy if the woman is not wil ling to maintain it to the complete term. Thus it should be an ethical choice and should not be a considered as a murder (Fetus, Humanity, Personhood: When Does a Fetus Become a Human Person with Rights). Female does possess Moral Responsibility towards the developing Fetus! In certain cases the contraception fails or the use of contraceptive means may turn out to be improper of

Conscription Crisis Canada 1942 Essay Example for Free

Conscription Crisis Canada 1942 Essay Despite King’s promise, in 1940 the government passed the National Resources Mobilization Act, a law that authorized limited conscription of Canadian men. From 1940 to June 1941 when Hitler invaded USSR, Canada was Britain’s most important ally. This was a time of crisis; the Nazis were in control of Europe and were steadily expanding their power and influence. Pressure mounted on Prime Minister King to increase Canada’s contribution to Britain, including soldiers. Supporter to conscription pointed out that Britain had the draft and the Canada should follow its example. But king believed that he had kept there would be no conscription for overseas service. In 1942 he decides to hold a plebiscite that would ask votes directly, heather they would permit king to break his earlier promise. On April 27, 1942, the plebiscite was held. When the votes were counted King’s worst fears were realized- English and French Canadians were clearly split on the issue. English Canada voted to release King and bring in overseas conscription. In August and September of 1944, Canadian troops were fighting fierce battle in Europe and losses were a heavy. Army commander overseas believed they needed 15 000 new troops to maintain Canada’s ability fight the Nazis. On November 13, 1944, while meeting with his Cabinet, King made an announcement that shocked everyone. He reminded Ralston that he had submitted his resignation two years earlier and that he now accepted it. McNaughton was now the new minister of defense! King had once again escaped the trap of overseas conscription. English Canadians regarded these men as cowards and referred to them as â€Å"zombies† or â€Å"the walking dead† . Again King was pressured to introduce conscription and again he came up with a solution. Limited overseas conscription of 16 000 of the â€Å"zombies† took place immediately- there would be conscription of men who had not already been trained as soldiers. Louis St. went along with King’s decision and the feared Quebec riots did not materialize. Some of the â€Å"zombies† deserted but most of those who were sent overseas fought bravely and brought honor to their country.

Concepts Of Effective Communication Management Essay

Concepts Of Effective Communication Management Essay Chapter 2 LITERATURE REVIEW In the literature review section, the opening part will be about the concepts of communication and effective communication in an organisation along with a brief overview about the principles of effective communication. Next are the models of communication which will be elaborated with the help of various authors and from academic journals. Following that, the main theories of the types of communication, communication channels and communications systems will be discussed and compared with reference to the local authority. Furthermore, the purpose of communication in an organisation will be disseminated. In addition, the benefits of effective communication will be discussed along with the different costs encountered in communicating through the different levels. The literature review will help to formulate the research questions as well as to establish a relevant methodology to carry out the research. 2.1 Definition of Communication Work needs communication. Communication in every organisation is the way people get their work done and get recognised for their contributions. As such, people at BRDC will communicate to plan services, coordinate manufacturing and delivery, hire, train, motivate employees and so on. According to Tyson and Jackson (1997), The problem is in the definition of the word communication. It covers a great deal and includes not only the actual words used, but, also, the tone of voice, pitch situation in which it takes place and so on. Despites these difficulties, some ideas that convey a fairly good picture of what communication is all about are proposed by different authors. Communication is a process in which people who occupy differing environments exchange messages in a specific context via one or more channels and often respond to each others messages through verbal and nonverbal feedback. (Alder, R.B., Elmhorst, J.M., 1996) Similarly, Baskin and Aronoff (1980) have defined communication as the exchange of messages between people to achieve shared meanings. According to Carell et al, (1995), Communication is the glue that binds various elements, coordinates activities, allows people to work together and produces results. Cole (1993), on the other hand, defines communication as the process of creating, transmitting and interpreting ideas, facts, opinions and feelings. It is a process that is essentially a sharing one an interchange between two or more persons. As defined by the authors, by using different means of communication, information and meaning can be transferred between senders and receivers. Communication in organisation is therefore a study of the exchange of words and meanings as the people within and outside these establishments work towards achieving organisational objectives. 2.2 Effective Communication According to Roberts, J. (2009), effective communication is the passing of the right message or information to the right person, in the right way, at the right time, and with the right effect, impact and outcome. Effective communication is a two-way process sending the right message, which is also being correctly received and understood by the other person/s. Effective communication is the key factor to successful management. The principles of effective communication can be reviewed using two approaches namely, the ABC approach and the Seven Cs. 2.2.1 The ABC approach Accuracy This implies that the information conveyed must be as accurate as possible since people can interpret it in different ways. It is important to set communication in some form to allow for variations of information. However, being accurate is not always easy and recipient needs to be aware of its limitations. Brevity This means being concise and therefore the message can be identified and understood. This helps the recipient as arguments do not get lost in a clutter of unnecessary words. However, one must stick to the point as wander off in other areas may cause confusion. Clarity This is achieved through the use of the right language. The audience needs to be considered carefully. Locker, O.K and Kaczmarek, S.K (2007), believes that audiences pay attention to messages only if they seem important, relevant and interesting. However, this includes what language, explanations and examples will make sense to the audience. 2.2.2 The Seven Cs Clear Meaningful language is needed to avoid ambiguity and the messages must be communicated in a way which can be easily understood by the audience. Therefore, words and phrases need to be chosen with care. Concise Brevity, compatible with the complexity of the information to be conveyed and the necessary style and tone, is of the essence. Messages should be free from all elaboration and superfluous detail. Correct The information has to be correct. However, staff at BRDC should check for errors, especially in figures, names and addresses. Courteous In any form of communication, it pays to consider it as a personal address to the recipients. Employees should be polite and use friendly language rather than formal officialese which is a barrier to communication. Complete The communication should fully convey the message, leaving as far as possible nothing out. Audience will be aware that they have everything they need. Consistent The flow of language is considerably helped by consistency of use, such as standardising the person and tense, and sticking to a particular style and tone throughout. Convincing Employees should show confidence and commitment in what they communicate, even though there may be times when they do not actually feel them in what they do at work. The Seven Cs considers a wider range of points and is more developed than the ABC approach. 2.3 Communication Theory Framework 1 Mechanistic communication is simply the transmission of information from the first party to the second party. The first party being the sender and the second party being the receiver. Psychological communication is actually the thoughts, feelings of the sender which he tries to share with the recepients. It also includes the reactions, feelings of the receiver after he decodes the information. Social communication is considered as a result of interaction between the sender and the receiver. Communication is directly dependent on the content of the speech. Systemic Communication is actually a new and a different message which is created when various individuals interpret it in their own way and then reinterpret it and draw their own conclusion. Critical Communication is simply a way with the help of which an individual expresses his power and authority among other individuals. To sum up the communication theory suggests that to survive, every living entity, needs to communicate with others and also among themselves. 1 http://www.managementstudyguide.com/communication-theory.htm 2.4 Communication Models There are five most recognised and accepted models of communication. 2.4.1 Aristoles Model of communication Aristotle was the first to take an initiative and design the communication model. Figure 1 Source: Scribd.com models-of-communication According to this model, the speaker plays a key role in communication. The sender first prepares content where he put his thoughts in words with a view to influence the recipients, who would then respond in the senders desired way. The model demonstrates that the speaker communicates in such a way that the listeners get influenced and respond accordingly. 2.4.2 Shannon-Weaver Mathematical Model Shannon designed the most popular of all early communication models. He wanted to guide the efforts of engineers in finding an economical way of transmitting electrical signals between locations. http://www.shkaminski.com/Classes/images/Shannon-Weaver%20Model.gif Figure 2 Source: The Mathematical Theory of Communication (Shannon, C. and Weaver, W., 1949) Compared to the Aristotles model, the Shannon-Weaver model is a common communication model used. It is seen as a resemblance of the human communication process. However, it is not analogous to human communication. Mortensen, C.D (1972), believes that the model is only formal, that is, does not account for content. Moreover, he is of the opinion that the Shannon-Weaver communications system is static and also linear. It conceives of a linear and literal transmission of information between locations. 2.4.3 Berlos Model of communication While the Aristotle model of communication puts the speaker in the central position, the Berlos model of communication takes into consideration the emotional aspect of the message. It is an adaptation of the Shannon-Weaver model. Berlos model of communication operates on the SMCR model. In the SMCR model S Source M Message C Channel R Receiver Berlos model of communication Figure 3 Source: The Process of Communication (Berlo, D.K, 1960) This model shows that source is flexible as it includes oral, written, electronic and any other forms of communication. Message was made the central element. Furthermore, it stress that receivers are the targets. The encoding and decoding notion translate thoughts into words and decrypt words of others into terms one can understand. However, it implies that human communication and machine communication are similar and there is manipulation of the message. People misunderstand each other even with the right symbols. With reference to the berlos model of communication, the speaker and the listener must be on a common ground for smooth conversion but this is sometimes not practical in the reality. 2.4.4 Schramms Interactive Model Wilbur Schramm (1954) was the first to modify the mathematical model of Shannon and Weaver. He emphasises that communication is incomplete until the sender receives a feedback from the recipient. Schramm believed that communication is actually a two way process between the first party and the second party. mhtml:file://F:VANDANAHcommunicationsCommunication%20Models.mht!http://www.shkaminski.com/Classes/images/Schramms%20Model%202.gif Figure 4 Source: The Process and Effects of Communication (Schramm, W., 1954) Schramm provided additional notion of a field of experience. It includes feedback, context, culture and so on. However, this model accounts for only mutal communication between two parties. This model does not account for multiple levels of communication between several sources. According to Schramm model of communication when a sender passes on the information to the receiver, the latter must interpret it in the desired form and give him the feedback or respond accordingly. The communication is not complete and thus ineffective if the sender does not get the feedback. 2.4.5 Dances Helical Spiral Another important model of communication is the Helical Model of communication which was proposed by Frank Dance in 1967 to throw some more light on communication process. This model understands communication in a birds eye perspective and considers almost all the activities of an individual. mhtml:file://F:VANDANAHcommunicationsCommunication%20Models.mht!http://www.shkaminski.com/Classes/images/Helical%20Model.gif Figure 5 Source: www.shkaminski.com- communication model Mortensen: As a heuristic device, the helix is interesting not so much for what it says as for what it permits to be said. Chapanis (1961), on the other hand, called sophisticated play: The helix signals that communication is continuous unrepeatable, additive, and accumulative. In short, the helix emphasises the integrated aspects of human communication as an evolving process. However, helical model of communication may not be a model at all as there are too few variables. The model leaves unanswered questions. 2.4.6 Westley and MacLeans Conceptual Model Unlike Frank Dance, Westley and MacLean believed that communication does not start from day one but begins when the speaker receives signals from his external surroundings. This model pertains to a strong relation between the signals from the surroundings and the communication process. The process of communication begins with receiving messages rather than sending messages. Events may sometimes unintentionally occur and signals is received accidentally. (Receives message)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Environment-Sender-then sends message (Communication starts)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Figure 6 Source: www.managementstudyguide.com/westley-maclean-model-of-communication The model accounts for feedback, a sensory field, non-binary interactions and different modes. Westley and MacLeans model describes more variables in the communication interaction. However, it is still two-dimensional. It can therefore be concluded that the six models of communication are all initiatives by great scholars to simplify and help in better understanding of the communication process. 2.5 Types of Communications No one would talk much in society if they knew how often they misunderstood others. Johann Wolfgang Von Goethe. Organisations have recourse to two types of communication namely, Verbal Non-verbal communication. 2.5.1 Verbal Communication Anderson, H. et al (2004) states verbal communication implies that information has been transmitted through speech. In verbal communication words are involved. According to Boolaky, M. and Gokhool, D., (2006) verbal communication is further divided into: Oral Communication Written Communication Oral Communication In the communication process, oral communication refers to spoken words. It can either be a conversation over the phone or face-to-face communication or on the voice chat on the Internet. At the BRDC, oral communication is vital as it is easier to get feedback by observing facial expressions and asking questions and provides more opportunity to get attention and keeping interest. However, Desmonds W. Evans (1990) argued that Oral communication is volatile, that is, major decisions cannot be recorded and thus cannot be saved for future reference. Written Communication In contrary, written communication can be either via emails, letters, faxes, reports, memos and so on. The advantages are that highly technical topics can be presented using words and diagrams and provides a permanent record that can be referred to from time to time or passed on to others. However, Kushal, S.J and Ahuja, S., (2010) argues that written communication is unfit for uneducated person, it is a wastage of time, delays feedback and no clue about real intentions and emotions. They further discuss that to ensure effectiveness of written communication, it should be short and simple, complete, avoid jargons and so on. 2.5.2 Non Verbal Communication Actions speak louder than words. Kaye, M. (1994) Fromkin and Rodman (1983) suggest that up to 90 per cent of the communication process takes place non-verbally. Courtland, L.B, et al (2010) defined non-verbal communication as the interpersonal process of sending and receiving information, both intentionally and unintentionally, without using written or verbal message. He further stress that non-verbal communication is vital as it helps to strengthen a verbal message. In contrast to verbal communication, non- verbal communication includes overall body language of the person who is speaking, which will include the body posture, the hand gestures, and overall body movements. It can also be in the form of pictorial representations, signboards, or even photographs, sketches and paintings. Kushal, S.J and Ahuja, S., (2010) states that non-verbal communication are reliable, efficient, helps establish credibility and leadership potential, accurate understanding of attitudes. However, they argues that there is lack of secrecy, useful for small pieces of information, gestures can be misunderstood, it is necessary for both parties to face each other, lack of written proof, more difficult to study and fails to discuss past events and ideas. Verbal and Non- verbal communication are important in an organization. BRDC must ensure the effectiveness of the types of communication as there are both advantages and drawbacks. 2.6 Communication Channels Communication is now done through variety of channels ranging from nonverbal signals to very sophisticated communication media and technology. The communication that takes place in the organisation can be categorised as formal and informal. Formal communication can take place in two ways: Vertical Horizontal 2.6.1 Vertical Communication It moves between individuals at different levels in an organisation (Taylor, 2005). Vertical communication in classical management hierarchy can be: Upward Downward Upward Communication It refers to information flow from the lower levels of a hierarchy to the upper levels. Employees use this channel to communicate suggestions, grievances and progress of work (Boolaky and Gokhool, 2006). In addition, Courtland, L.B, et al (2010) pointed that executives can solve problems and make intelligent decisions. It is good to taking feedback on policies and takes corrective action. However, it does not transfer realistic message. Downward Communication Information flows from a higher level to a lower level in a hierarchy. Management uses this channel to inform employees about policies, plans, job instructions and feedback (Boolaky Gokhool, 2006). The advantages of downward communication are that it is appropriate for giving instructions and ensures that everyone is working towards goals and objectives. On the other side of the coin, information can be distorted as it goes down and there is lack of openness between managers and employees 2.6.2 Horizontal Communication Horizontal communication is both task related and informal and occurs between people on equal footing in the hierarchy (Postmes, 2003). Further, Taylor, S. (2005) stress the need of employees to corporate and share. It can take various forms like meetings, face to face exchange, group discussions and telephone conversations. Its objectives are coordination, cooperation and integration. Informal communication as defined by Courtland, L.B, et al (2010) is referred to as the grapevine that encompasses all communication that takes place outside the formal network. Similarly, in the words of Thill and Bovee, The informal communication network carries information along the organisations unofficial lines of activity and power. Kushal, S.J and Ahuja, S., (2010) proposes some advantages of formal communication such as it is dynamic, speedy communication as no formal line of communication exist, multi-dimension as topic of communication varies and it is supplementary to formal channels. The authors however debated that informal communication results in distortion of communication as it carries half-truths and rumours. There is also the existence of erratic message. It can be deduced that the channels of communication in an organization will depends on the structure of the organization. 2.7 Communication Systems Communication systems can be divided into those using an intranet, those using the written word such as newsletters, circulars, and notice-boards, memo, fax, and those using oral methods such as meetings, briefing groups and, telephone amongst others. (Armstrong, 2006) Communications through an intranet system Organisations are increasingly relying on an internal e-mail system (the intranet) to communicate information, especially in workplaces where all or most of the employees have direct or indirect access to a computer. The advantage of intranet communications is that they can be transmitted swiftly to a wide audience and thus saves a lot of time. Fax messages Similarly to the intranet system, a fax machine is relatively inexpensive. Fax transmits and receives any kind of message- handwritten, printed, diagrams, photographs. It takes only seconds to transmit a fax message, depending on the length of the document. Due to its versatility and speed, it is often used between divisions or branches of the same company instead of telephone or memos. Circular letters A Circular letter is one that is sent out to many people at the same time. The letter may be prepared once and then duplicated. It is sent for the following reasons: Inform staff of new policy matters Announce opening of a new office/branch Notice-boards Notice-boards are used to bring special items to the attention of all staff. It is an obvious but frequently misused medium for communications. The biggest danger is allowing boards to be cluttered up with uninteresting or out-of-date material. Its advantage is that a written record of the message is kept. Memos It is a written communication from one person to another or a group of people within the same organization. Its purpose is to remind someone of action required, request decisions actions and provide information of any kind. Telephone Telephones are a point-to-point communication system whose most basic function is to allow two people separated by large distances to talk to one another. In any organisation the person on the phone represents the company and gives an impression of the company to the outside world. Meetings Meetings enable face to face contact of a number of people at the same time. They provide a useful opportunity for sharing information, making suggestions and proposals, taking decision and obtaining instant feedback. 2.8 Purposes of Communication The main purposes of communication in organisation are as follows: Organisational Communication Express feelings and emotions Achieve coordinated action Share information Organisation goals Task directive Results of efforts Decision making Source: adapted from Moorhead and Griffin (1992) 2.9 Benefits of Effective Communication Taylor (2005) argues that if organisations want to be successful in todays world, good communication at all levels is essential. The benefits that can be achieved are: Stronger decision-making and problem solving Upturn in productivity Convincing and compelling corporate materials Clearer, more streamlined workflow Enhanced professional image Sound business relationships Successful response ensured In addition, Courtland, L.B, et al (2010) found that effective communication strengthens the connection between a company and all those groups affected in some way by the companys actions. 2.10 Barriers to effective communication Maini Morrel-Samuels (2006, p.38) establish that most large organizations are plagued by serious communication problem, the difficulties are especially prominent in large organisations where precise collaboration is critical. Robbins (1998) identifies the following barriers to effective communication: Filtering, selective perception, defensiveness and language. Filtering Filtering refers to sender manipulating information so that the receiver will see it more favourably. Filtering also takes place between the supervisor and the manager, and in fact, from one level to the next. Selective perception Selective perception takes place when the receivers in the communication process selectively see and hear based on their needs, motivation, experience, background, and other personal characteristics. Receivers of information also associate their interests and expectations into communication as they decode them. Defensiveness Defensiveness occurs when people try to defend their position because of certain threats. They have a tendency to engage in such behaviours as verbally attacking others, making sarcastic remarks, being overly judgmental, and questioning others motives. Therefore, when individuals interpret anothers message as threatening they often respond in ways that blur effective communication. Language Words and term means different thing to different people. Age, education and cultural background are three of the more obvious variables that influence the language a person uses and the definition he or she gives to words. In an organisation, employees usually come from different backgrounds and therefore have different patterns of speech. In addition to Robbins, Taylor (2005) suggests the following barriers to communication: Emotional responses Communication cannot succeed if a person is highly emotional about the topic concerned. Problems may arise from insecurity, fear, anger. If emotions are high on the part of the sender or recipient, then it would be better to wait for a while before trying to put the message. Systems In any organizations there should be prescribed procedures for getting messages to the people who need them. Without such systems there can be no effective communication. Courtland, L.B, et al (2010), on the other hand, point out the following: Competing messages One must compete with other messages that are trying to reach the audience at the same time. It is essential to come up with messages that the audience will care about as any messages that are more compelling can pull the audiences attention away. 2.11 Trends in communication Todays world has developed rapidly from an industrial age to an information age. Owing to technological advancement, methods of working and composition of groups are affected. In the words of Courtland, L.B, et al (2010), todays business rely heavily on technology to facilitate the communication process. However, they argued that the benefits of technology are not automatic. Inappropriate used technology can hinder communication. Traditionally, communications in business were hierarchical with messages being passed up and down the chain, often with secretaries acting as a filter between managers and staff (Taylor, 2005). Network has now replaced the hierarchical model with email, every member of staff is able to communicate directly with everyone else. Information can therefore be distributed more efficiently around the organisation. It can be deduced that changes in organisational forms have made communication increasingly important to overall functioning of the organisation. However, technology is not a replacement but only a tool to help communication to take place effectively. 2.12 Ethical Communication According to Werner David Management is in essence the act of communication, for management processes are linked to the receipt of information and its valid interpretation which results in effective decision making. A perception of ethical foundation is essential for those employed in communication. A variety of theories exist that link organisation communication with its ethical underpinning. Courtland, L.B, et al (2010) is of the opinion that to ensure ethical communication, three elements are required namely, ethical company leadership, ethical individuals and policies and structures to support employees to make ethical choices. Moreover, they pointed out that these three elements need to work in harmony. The authors further argued that unethical communication can manipulate audiences in ways such as plagiarism, omitting essential information, selective misquoting, misrepresenting numbers, distorting visuals, failing to respect privacy. Ethical communication is true in every sense. Many organisation establish ethics policy by providing a written code of ethics to help employees determine what is acceptable. For example, at BRDC, employers establish clear ethical guidelines and detailed code of conduct addressing areas like health and safety, protection of the organisations assets and information, conflicts of interest and so on. 2.13 Contemporary issue in communication 2.13.1 Cross-Cultural communication Courtland, L.B, et al (2010) defined cross-cultural communication as the process of sending and receiving messages between people whose cultural backgrounds could lead them to interpret verbal and non-verbal signs differently. Munter (1993) come forward with the difficulties in cross-cultural communication like barriers caused by semanties, connotations, tone differences, differences among perceptions. Adler (1991), on the other hand, as reported by Robbins (1998), provides the following recommendations; assume differences until similarity proven, emphasis description rather than interpretation, practice empathy and treat interpretation as a working hypothesis. In every organisation, culture influences the sending and receiving of messages. Therefore, to communicate effectively, BRDC need to grasp cultural differences and handle them to open up opportunities throughout the world. Moreover, BDRC will be able to maximize the contributions of staff in a diverse workforce.