China Southern Airlines Essay - 987 Words

China Southern Airlines was founded in 1995 and is based in Guangzhou. It is China’s largest airline in terms of fleet size, with 309 aircraft. The airline employees over 45,500 full time employees. Its main hubs include Guangzhou and Beijing, but it operates in over 150 cities throughout China. Furthermore, China Southern operates 616 domestic 82 routes, including 90 international routes and 25 routes in Hong Kong and Macau. As China’s only company that is in world top ten passenger airlines, China Southern Airlines is committed to building the core values of CSAIR consists of ‘customer first, (staff) respecting talent, (advantage)striving for excellence, continuous innovation and (return)contributing to†¦show more content†¦That same year, China Southern Airlines also won the â€Å"SKYTRAX 2011 World Most Improved Airline†. Parent Company China Southern Airlines Co., Ltd. Tagline/ Slogan Always Cheaper Than On The Ground USP One of Asias largest airline in terms of both fleet size and passengers carried STP Segment Customers looking for punctuality and efficiency Target Group Middle class / Upper middle class Positioning Smooth and efficient operations SWOT Analysis Strength 1. Largest air transport network in China with access to over 150 cities and over 600 domestic routes. 2. Centrally located in Guangdong for easy access to the rapid industrial growth of the Pearl River Delta. 3. Culturally, politically, linguistically, and historically synchronized with the Chinese market and the changes occurring within Chinese air transport. 4. Largest domestic cargo carrier 5. History as State Owned Entity and residual access and political access with the Civil Aviation Administration of China. Weakness 1. Small air cargo business segment and limited experience in air cargo freight and overnight transport logistics. 2. Undergoing continuous business reorganization and cultural change due to Chinese air transport deregulation, recent acquisitions, and alliances. Opportunity 1. Utilize first-to-market advantage to build customer loyaltyShow MoreRelatedChina Southern Airline Market Analysis3407 Words   |  14 Pagesthis report, we will discover the marketing plan of the airlines company. Firstly, we will state the objective of the china airlines company, and how we analysis the internal amp; external environment of the company. Furthermore, we will find out the marketing objective and the possible marketing strategy available for china southern airlines. Moreover, marketing mix and the extended marketing mix will be analyzed on china southern airlines. In the end, we will briefly show some of the budgetingRead MoreEssay on Hrm Case Analysis1066 Words   |  5 PagesXIAMEN AIRLINES: PAY FOR PERFORMANCE Company Overview: Xiamen Airlines was established in July, 1984 jointly by CAAC and the Fujian Provincial government. By December 2013, its shareholders were china Southern Airlines Co. Ltd., Xiamen Camp;D corp. Ltd. And Jizhong energy Resources Co. Ltd with 51%, 34% and 15% of shares respectively. They are the only Chinese Airlines featuring all Boeing fleet, operating 102 fleet with 16,650 seats on 218 domestic routes and 26 International and regionalRead MoreDiscuss the Benefit of Globalization of Airport Industry3566 Words   |  15 Pagesindustry. This report has two part,first one conducts the literature review which introduces the consequences of privatization and internationalization of the airport industry. And also introduces about how the benefit effect on airport companies,airlines and passengers. The second part analyses about how globalization effect on Shanghai Airport Authority which owns 2 airports in Shanghai. It is mainly focused on 2 points,define and analyse globalization effect s air freight traffic and introduce theRead MoreCompetitor Analysis606 Words   |  3 PagesCathay Pacific Airlines Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger services to more than 110 destinations around the world. The main competitors of Cathay Pacific are Singapore Airlines and China Southern Airlines . In this competitor analysis for Cathay Pacific we will assess China Southern Airlines only. 1. What are the objectives of this competitor? The objectives of China Southern Airlines are as follows: Read MoreE Commerce at Yunnan Lucky Air1685 Words   |  7 PagesBacked by the Hainan Airlines of the China, Yunnan Airlines was founded in 2004 as one of the most cost-effective domestic airline operating from its hub in Kunming, in the province of Yunnan. The limited route license added to the airline’s competitive advantage and maintained its monopoly within the region. Its major competitors include Air China and China Southern Airlines among others. As Yunnan is one of the most attractive tourist destinations of Southern China, the airline attracted a lot ofRead MoreThe Aviation Industry Of China2873 Words   |  12 Pages(z3440479) Option 1 General The aviation industry of China began for around half a century. As a developing country, the economy of China has a massive increase, but the strictly controlled airspace and complicated regulation limited the growth of China Aviation. Recently, new measures such as more efficient airspace approval process, have improved the situation and giving hope that the market will rise. In fact, the market has rapidly increased. As the China government giving ways to develop the aviationRead MoreSWOT analysis of LOT AIRLINES Essay1647 Words   |  7 PagesWorld Connect Airlines Distribution Strategy November 2nd to 4th 2011 Hotel Fairmont – Raffles Singapore Program May 25th 2011 Supported by: www.apg-ga.com Held in: The Network for Airline Services Dear Airline Commercial Executives, We invite you to attend the 2011 APG WORLD CONNECT conference, as our guests, to be held this year in Singapore, November 2nd to 4th at the famous Fairmont/Raffles Hotel. This year’s gathering will be geared to you, our clientele, andRead MoreStrategic Analysis for Ryanair to Enter China8342 Words   |  34 PagesStrategic Analysis for Ryanair to Enter China Submitted in part fulfilment of the Master September 2010 STRATEGIC BUSINESS ANALYSIS (ULMS 719) University of Liverpool Management School 17 September 2010 Abstract Ryanair, the leader of low-fare carriers in Europe, will expand its business throughout the world. This report discusses the strategies which Ryanair entre the Chinese market. Through PESTEL analysis and SWOT analysis to have sophisticated understandings of the ChineseRead MoreCathay Pacific : The Top 7 Airline Company Essay1722 Words   |  7 PagesKong based airline company that have been rated one of the top 7 airlines. It was ranked the 8th most profitable airline in terms of net profit in 2012, serving more than 170 destinations in 42 countries (Tough Nickel). The success of Cathay Pacific ties to its mission: offering quality service from heart. This study will analyze the business model of Cathay Pacific referring to Chapter 2 and explore how did the company use technology to achieve its mission and became the top 7 airline company inRead MoreAir China - Case Study3476 Words   |  14 PagesThe Overview of Airline Industry in China amp; the Analysis of Air China Limited (key player in the market) Table of contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Market Overview * Market definition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦3 * Research highlights†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 * Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Theoretical Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 The Leadership of Air China Limited * Brief Introduction about the Corporation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9